Insights
Thinking for the new discovery layer.
Practical field notes on AI visibility, durable SaaS growth, product strategy, and the systems that turn good ideas into leverage.
AEO metrics: a working glossary
Plain definitions for the terms used to measure AI visibility—mention rate, citation share, answer accuracy, competitive displacement, and the rest.
What is answer engine optimization?
A working definition of AEO: what it covers, how it differs from SEO, what it is not, and how to tell whether it is working.
AEO is not SEO with chatbots
The useful distinction between ranking in search and becoming a source that answer engines trust—compared line by line.
Build a category models can understand
Why precise positioning is becoming machine-readable infrastructure for SaaS companies.
Growth systems before growth hacks
A practical model for turning isolated SaaS experiments into an operating advantage.